It took the joint efforts of W+K’s Portland HQ and Sao Paulo branch to come up with this new sport for Nike, which arrives just a week after AKQA launched its own running-themed piece for Nike+. Maybe it’s that time of year to motivate people to get off their asses and get in shape (but wait, isn’t it almost winter?). Whatever the case, W+K’s latest Nike work features an athletic, extremely focused gal who is undeterred by whatever life throws at her and can give Forrest Gump a run for his money (Rocky doesn’t stand a chance, but we’re somewhat reminded of his classic jog through Philly here). The spot, dubbed “Some Time Together,” promotes Nike’s Lunarglide + 3Shield line and will be complemented by weekly “Never Stop Running” challenges on Facebook and other social media channels. Credits after the jump.
Creative Directors Alberto Ponte / Ryan O’Rourke
Copywriter Dylan Lee / Icaro Doria
Art Director Guillermo Vega
Producer Felicia Glover / Endy Hedman
Account Team Vanessa Miller / Catherine Wolpe
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz
Project Manager Krissy Brunsman
PRODUCTION
Production Company Park Pictures
Director Glue Society
Line Producer Michelle Currider
EDITORIAL
Editorial Company Joint
Editor Kyle Valenta
Post Producer Shelli Jury
Post Executive Producer Patty Brebner
VFX
VFX Company A52
VFX Supervisor Megan Meloth
Flame Artist Paul Yacano
Titles/Graphics W+K Studio
MUSIC + SOUND DESIGN
Music+Sound Company Nelson Riddle
Song (if applicable) Lolita Ya-Ya
MIX
Mix Company Eleven
Mixer Jeff Payne
Producer Caroline O’Sullivan