Fallon Drives Away with Cadillac

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By Kiran Aditham Comments

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Looks like General Motors’ new VP of U.S. marketing Joel Ewanick is shaking things up yet again as Adweek reports that GM has shifted its $250-270 million (depending on who you read) Cadillac account from BBH New York to Fallon after just six months.

It appears that BBH NY CEO Greg Andersen was somewhat shocked by the whole turn of events, issuing a statement this morning saying, “We were extremely surprised to learn via the press yesterday that Cadillac has decided to move its advertising business elsewhere. That aside, we’re pleased to have been a part of helping turn Cadillac sales around over the last several months. Incredibly strong sales like we’ve seen recently are exactly why we love doing what we do. We wish this iconic American brand the best and look forward to future partnerships in this dynamic category.”

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