Fallon Minneapolis launched a new campaign today for Henkel’s Loctite Adhesives, promoting Loctite Super Glue.
At the center of the campaign is a 30-second TV spot called “Win At Glue” which Fallon created along with production company O Positive.”Win At Glue” will air on national TV, “including major sports events, season finales, late night and syndication.” The campaign will also feature unique online content on Twitter (where users are encouraged to share their own glue victories with the hashtag #winatglue) and YouTube, which will roll out over the next several weeks. This will mark Fallon’s first campaign for Loctite after winning AOR duties back in December.
The”Win At Glue” spot (above) features a bunch of people dancing around, rather ridiculously, with Loctite fanny packs filled with Loctite Super Glue. Aiming for humor, Fallon arrives at…something else. Something kind of hard to watch for 30 seconds. Make of it what you will. Credits after the jump.
Credits:
Agency: Fallon
Chief Creative Officer: Jeff Kling
Creative Director: Jason Bottenus
Art Director: Jonathan Moehnke
Copywriter: Bo MacDonald
Exec Producer: Charles Wolford
Producer: Andrew Koningen
Account Director: Chris Lawrence/Adam Craw
Account Planner: Julianna Simon
Prod Co.: O Positive
Director: David Shane
Executive Producer (s): Ralph Laucella, Marc Grill
Line Producer: Ken Licata
DOP: Sebastian Pfaffenbichler