Droga5 and experiential agency Fake Love collaborated on a recent campaign for belVita, mailing out trophies to the people behind their favorite #MorningWin tweets.
For the campaign, they selected their favorite #MorningWin tweets, then created trophies documenting the individuals performing the tasks they described with a 3D printer and mailed them out to the winners, a pretty cool way to make the leap from digital to real world engagement. When they “ran out of fake gold” they selected other contestants to receive digital trophies. Droga 5 and Fake Love also selected a group of celebrities to promote the campaign, who tweeted out their own “morning wins” and posted pics when they received their trophies. These celebrities include Mario Lopez, Timbaland, Diana Nyad, Tamera Mowry, Sean Lowe, Peter Facinelli, Sean White, Wayne Brady and Mike Epps. Check out the video above for a more thorough documentation of the campaign, and stick around for credits after the jump.
Art Director: Devon Hong
Copywriter: Tara Lawall
Jr. Art Director: Jimmy Morrisey
Jr. Copywriter: Tori Nygren
Jr. Copywriter: Evan Barkoff
Executive Creative Director: Kevin Brady
Digital Producer: Andrew May
Production: Fake Love
Music: Search Party