Er, excuse us. What we meant to say was, POM Wonderful Presents: The Greatest Movie Ever Sold. Have to give POM Wonderful what they paid for, right?
After making a splash at Sundance in January and SXSW Film last week, Morgan Spurlock of Super Size Me! fame is about to release his new film which will target, what else, the advertising industry. Along with virtually erasing ad clutter in Times Square, Spurlock succeeded in financing the entire movie through corporate sponsorships from companies including Hyatt, JetBlue, and Old Navy. And, as Spurlock happily announces in this newly released extended trailer, his film will go down in history as the first documentary to have its own collectors’ cups. What, you mean Batman wasn’t real?
The film will open in the U.S. on April 22. And, to ad execs reading this, looks like Ban’s marketing department needs some help with their product, doesn’t it?