MindShare recently shifted their client, health care giant Novartis, to sister agency, Media Edge CIA. The party line was that the move would “realize ‘efficiencies’ that can be achieved by aligning the client with one global agency network.”
Uh-huh. Sure, maybe major ad media is buying it, but please. We know that the reason for the switch-up is because MindShare is a tru hustler 4 realz. The agency is looking to target another shop’s client while, the beleaguered competitor is losing accounts at a rapid clip. Hmm… Carat anyone?
Yo! I love it when this shit gets street, don’t you? Forget the puffy press releases. The real underbelly of advertising is a bit gangster.
So, the question is – which Carat account are they going to snag from beneath the competition’s weary nose? For those of you who want to play the guessing game, please use the comments section. Or, if that fails, the tip box or email (superspyin at gmail.com). I’ll place all guesses into the comments section by hand.
They should be paying me a lot more for this BS. Reposting comments? For heaven’s sake. Yeah, I’m hustla, too.