Ex-Euro Strategist’s New Passion: Planting Wine Grapes on Long Island

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By Kiran Aditham Comment

We always have a soft spot for the slice of life-after-advertising tales and the latest involves Regan Meador. A former senior digital/traditional strategist at Euro RSCG and Grey, Meador left the industry life in NYC back in 2011 and headed to the North Fork of Long Island, where he started Southold Farm & Cellar and is looking to plant “weird grapes” on a 23-acre patch of land he’s purchased in his new home turf.

Since planting grapes can be expensive (and since most of us probably don’t have the income that folks like wine-maker/Tool frontman Maynard James Keenan do), Meador is turning to, where else, Kickstarter to raise $15,000 to plant a specific varietal on at least one acre of his land this spring. He’s got 19 days to go and is more than halfway to his goal, so if you care to join in on the Long Island wine-making process, go here.