Everything is Coming Up Roses (Apparently) at Beer-Loving Midwestern Shop

By Kiran Aditham 

As far as agency self-promos go, this might the most case study-ish one we’ve seen in recent times. Nope, there are no rappers, no artsy, sl0-mo shots or interns in a hashtag frenzy. Instead, we have some rollicking country/bluegrass supporting a three-plus minute look into Chicago/Milwaukee/Boston-based operation Jacobson/Rost, which judging by what see above, has quite the relationship with beer brands such as Killian’s. The tipster who sent us this says, “business is booming at the shit shop,” though you wouldn’t believe it was such judging by its apparent success. Does J/R really “take the truth and turn it into transactions?” Feel free to fill us in.

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