Reckitt Benckiser announced that Euro RSCG won global creative duties for its Durex and Scholl brands. Seems fitting considering that the U.K.-based RB purchased the aforementioned brands’ parent company, SSL International Plc, for nearly $4 billion this past summer.
The transition of Durex and Scholl over to Euro RSCG, which has already been serving as Reckitt Benckiser’s sole global creative agency since 2006, will take 3-6 months according to reports. In a statement, David Jones, global CEO of Euro’s parent company, Havas, says having been awarded Durex and Scholl, “The opportunity to deliver great creative across all channels and leverage our ‘Digital at the core’ model is the kind of challenge our people want.” We’ve been told by sources familiar with the matter that McCann previously handled advertising for both brands in some global markets.