Euro’s London office is nixing the standard agency website model in favor of one that’s completely reliant on social media. What exactly are they doing, you ask? Well, the agency, whose clients include Reckitt & Benckiser, Citroen, Dulux and Kraft, is letting its 200 or so staffers run its new online hub in real-time using Twitter hashtags. The employees can control the site by tweeting specific hashtags while the names of recent tweeters are integrated into the site’s design to show who is influencing the site and which hashtags they are using.
In a statement, Euro RSCG London CEO Russ Lidstone says, “The agency listens to its employees and connects with its clients on a completely new level. This new Twitter centric website embodies our belief that social media should sit at the heart of what we do.”
In addition to Twitter, the London office is making use of Google Maps to provide directions to the office and highlight its network reach, while implementing LinkedIn to access management profiles.