Jennifer Peabody will serve as vice-president of the newly reorganized short-form media group at Euro RSCG Edge, the direct response marketing branch of Euro RSCG Worldwide. Peabody will be receiving some help from Chad Crammer, who will serve as director of client services for the new branch.
Regarding the short-form group, Steve Netzley, CEO of Euro RSCG Edge, states, “The short form DRTV world is changing at an amazing pace. With the emergence of new devices, from iPads to GPS systems in cars that serve as portals for ads that are designed to change consumer behavior, I knew it was time to raise our level of thinking and approach the space in a new way.”
Peabody will be bringing her arsenal of more than 20 years of direct response experience to the short-media group. She’s been vice president of direct marketing for Murad Skincare and has also served as director of development for World Media TV Productions, and director of development for Western Media/Main Street Media.
Crammer meanwhile was media director at Mercury Media in LA prior to joining Edge.