Euro RSCG Cut from Exxon Review

By Kiran Aditham Comment

Yes, Adweek beat us to the punch, but they’re indeed spot-on with the news that Euro RSCG is no longer involved in the ExxonMobil review, which was launched last fall. Despite the losses of Jaguar and Heineken and cuts in the New York office a couple of months back, the agency remained optimistic about retaining its piece of the ExxonMobil business. Along with Euro, Publicis and Martin Agency were also given the boot. Now, it’s down to DDB, BBDO and McCann Erickson.

We should hopefully have some sort of official comment today from the Euro camp regarding the news. Stay tuned.

Update: We were referred to the client as well for comment, though it appears they’re keeping schtum for now.

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