Euro NY Welcomes New CSO

By Kiran Aditham Comment

Not sure if you folks got the memo, but just in case you haven’t, Euro RSCG New York has a new chief strategy officer by the name of Tom Morton (pictured), who arrives from Publicis U.K., where he held the same title for a solid 11 months. Morton’s new boss is Jeff Brooks, who took on the sole CEO role at Euro’s NY office after his partner-in-crime Pete Zillig split for a new “global role” within the network.

Anyhow, back to Morton. During his career, the new Euro CSO has worked for the likes of TBWA London, where he spent nearly six years and last served as executive planning director for the agency’s range of clients including Apple, Nissan, Playstation and Adidas. Prior to TBWA, the planning also racked up several years at both DDB London and RKCR/Y&R.

In a statement, Morton, who will work across Euro’s NY client roster that currently includes Dos Equis, Volvo, Kraft Foods, etc.,  speaks with the usual aplomb and hyperbole, saying, “The opportunity at Euro New York is massive. There’s so much to work with: the baked-in digital capabilities, the Future First positioning, the moxie of the people I’ve met. I’m going to enjoy building a planning culture to match the agency’s ambitions.”