A spokesman for New York Life has confirmed that Euro RSCG has been selected as the company’s new agency of record and is beginning work on a new ad campaign for 2012. A month ago, Adweek reported that the three finalists vying for the insurance company’s creative advertising duties were Euro, TBWA\Chiat\Day and Carmichael Lynch. We’ve been told that “The Company You Keep” made its decision last week and the account will be run out of Euro’s NY office (as one would think).
The New York Life AOR responsibilities were previously handled by Taxi, which did not defend.
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