ESPN is launching a new campaign celebrating College GameDay’s four hour debut this Saturday at Clemson University. The first short spot, “Get Up For 9 A.M,” which for some reason features music from The Lion King, clearly is targeted at older fans, since college students don’t wake at 9 A.M. for anything, especially on a Saturday (when they are hungover or otherwise recovering from Friday night).
The second spot, “Anthem,” which you can check out after the jump, features highlights of the kind of mishigas you can find on the show. This includes, but is not limited to, commenters holding a variety of guest animals and Brian Wilson playing the trumpet. They pack as much craziness as they can into 31 seconds, in the hopes that they’ll convince you to roll out of bed and tune in on Saturday morning. An extended version of “Anthem” will also run on social media.