Erwin Penland launched a new social and branded content campaign for The UPS Store, promoting “#3DPWeek” to small business owners and entrepreneurs.
The effort launched yesterday, built around branded content videos released on various social media platforms. Every day, until the end of the effort on October 23, Erwin Penland will release more “#3DPWeek” content, directed and produced by the Erwin Penland content team. In “Caleb’s Story,” viewers are introduced to Caleb Kraft, who used his passion for gaming and 3D printing for positive change. Two other videos document “Josh’s Story” bringing new life to outdated evidence models in the courtroom and “Sandra’s Story” incorporating 3D printing into her photography. Throughout the week, The UPS Store will also host live chats and panels with small business and creative experts, discussing the 3D printing industry.
Credits:
Group Creative Director: Rich Cutter
Associate Creative Director: Austin Scott
Art Director: Linda Fung
Copywriter: Ryan Brown
Community Manager: Amanda Murray
Group Account Director: Karen Mawhinney
Senior Content Manager: Lindsey Breitwieser
Director: Karl Dunn
Senior Production Supervisor: Meagen Nugent
Senior Production Manager: Jarrell Williams
Editor: Mike Torres
Editor: Brian Cooper
Motion Graphics Designer: Orlando Asson
Content Specialist: Ken Manning