And so, the story continues with Engauge and Moxie, the former which of course was acquired by Publicis Groupe and aligned with the latter last summer. The latest development announced today, as mentioned above, is that Engague and Atlanta-based digital agency Moxie are now uniting under the sole Moxie name to form “a fully integrated digital and advertising organization.”
In a statement, Suzy Deering, CEO of Moxie, which like Engauge is housed within the ZenithOptimedia Group network, says, “This is the next big step in our evolution as an agency. Over the last six months, we’ve started rolling out our expanded scope of services — one that creates unprecedented growth opportunities for our clients in every area imaginable. We are now even better prepared to drive our clients’ successes by addressing their ever-changing needs from a data, technology and creative standpoint.”
And in case you missed our post from November, you can check out the seemingly Kevin Garnett-inspired rebrand launch video unveiled by Moxie after the jump.