Eleven, TaylorMade Golf Part Ways

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By Kiran Aditham Comment

taylormade

After less than a year, the relationship between San Francisco-based agency Eleven and TaylorMade Golf has come to an end. According to a spokesperson for the brand, a subsidiary of TaylorMade-Adidas Golf, the world’s largest golf equipment/apparel company, the contract period between TaylorMade and Eleven was a nine-month engagement, and “that term came to a natural close mid-February.” Spies, though, say it was Eleven that chose to part ways with TaylorMade once the contract was up on Feb. 14. Whatever the case, we’ve been told that Carlsbad, CA-based TaylorMade Golf will not be launching a review at this time.

Eleven picked up global creative duties for the brand last summer, beating out nearly a dozen other agencies in the process. TaylorMade aside, Eleven also works with clients including Apple, Virgin America, Union Bank and Facebook.

Update: The Eleven camp confirms that they resigned the TaylorMade business due to “creative differences,” and the agency “wishes them well.”

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