“Mom jeans” are pretty bad, but as a young man frightened of losing all fashion sense with age, I have to say that I am personally more terrified of finding myself wearing a pair of dreaded “dad shorts.” At what average age do you think most women start hiking up their baggy pants as high as possible and most men think the that world wants to see their hairy thighs?
In Venables Bell & Partners’ first work for eBay, the San Francisco agency is introducing the online store’s new app for impulse shopping. The “When it’s on your mind, it’s on eBay” campaign debuts tonight with three spots from VB&P, each showing someone trying to keep up with today’s trends by instantly purchasing products from eBay. Says VB&P co-founder and ECD Paul Venables: “When the company that revolutionized how people shop asks you to do something big and new, you get excited. For this campaign, we tapped into the psyche of passionate shoppers and then demonstrated why eBay is the answer.”
In the announce, VB&G cites a statistic that says 60 percent of fashion enthusiasts and 65 percent of electronics enthusiasts own smartphones, compared to less than 30 percent of the general public. See two spots (one featuring an impulse fashion purchase and one featuring an impulse electronics purchase) and credits after the jump
EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
CREATIVE DIRECTOR: Lee Einhorn and Tyler Hampton
ART DIRECTOR: Greg Wyatt, Will Geddes, Lee Einhorn
COPYWRITER: Brad Phifer, Tyler Hampton
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY SENIOR PRODUCER: Emily Moore
PRODUCTION COMPANY: Arts & Sciences
DIRECTOR: Matt Aselton
DIRECTOR OF PHOTOGRAPHY: Toby Irwin
EXECUTIVE PRODUCER (Arts & Sciences): Marc Marrie
MANAGING DIRECTOR (Arts & Sciences): Mal Ward
LINE PRODUCER: Eric Sedorovitz
EDITORIAL COMPANY: Arcade Edit
EDITOR: Geoff Hounsell (Mom Jeans/Salon)/Patrick Griffin (Left Out)
ASSISTANT EDITOR: Will Hasell
PRODUCER (Arcade): Amburr Farls
TELECINE: Mark Gethin, MPC
SOUND DESIGN: 740 Sound Design
SOUND DESIGNERS: Eddie Kim and Andrew Tracy
MUSIC: Beacon Street Studios
MIX: John Bolen, Play Studios
VFX/CG/Online: The Mill, LA
EXECUTIVE PRODUCER (The Mill): Sue Troyan
SENIOR PRODUCER (The Mill): Arielle Davis
TV END ANIMATION: The Mill, LA
EXECUTIVE PRODUCER (The Mill): Stephen Venning
PRODUCER (The Mill): Angelo Mazzamuto