Duncan/Channon Celebrates Summer for Tahoe South

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By Erik Oster Comment

With summer still a month away, Duncan/Channon is rolling out a campaign celebrating the hottest season for Tahoe South.

The new campaign, “Team Summer” kicks off today with a 30-second broadcast spot and digital campaign, with OOH components rolling out in June. “Summer Rules Your Face,” the 30-second broadcast spot, gets a bit silly, as you might expect from the trying too hard to be cool title. That about sums up the approach of the spot actually, which lists all the reasons summer is the best. The spot was shot in Tahoe South with locals, and will be broadcast “on Comedy Central, Bravo, FX, E!, Discovery, and TBS in Northern California as well as on Comcast Sports during broadcasts of A’s and Giants games.”

Duncan/Channon’s digital and print campaign “celebrates all the wonderful things Tahoe South offers seasonally by establishing personalities for the seasons.” The digital component pits the seasons and their loyalists against each other on the campaign’s website. “As we all know,” the site’s copy reads, “the world is made up of two kinds of people: those who play for #teamsummer and those on the roster of #teamwinter,” completely ignoring half of the seasons for some reason. Stick around for credits after the jump.

Credits:

Duncan/Channon

•   Creative director – Anne Elisco-Lemme

•   Copywriter – Jessea Hankins

•   Art director – Lindsey Butterwick

•   Broadcast producer – Jim Phox

•   Group account director – Eric Dunn

•   Account executive – Nick Gustafson

Tahoe South

•   Executive director, LTVA – Carol Chaplin

Production

•   Production company – Stardust

•   Director / Director of photography– Josh Hommick

•   Executive producer / Managing director – Dexton Deboree

•   Creative Director – Sean Starkweather

•   Head of Production– Sabrina Elizondo

•   Producer – Joey Reynolds

Editorial & Post EFX

•   Editorial company – Stardust

•   Editor – Ben Cline

•   Producer – Melina Osornio

•   Illustration – Kustaa Saksi

Sound mix

•   Sound mix – One Union Recording

•   Engineer – Andy Greenberg

 

Tahoe South
Team Summer

Print credits

Duncan/Channon

•   Creative director – Anne Elisco-Lemme

•   Copywriter – Jessea Hankins

•   Art director – Lindsey Butterwick

•   Director of production – Carolyn Bormann

•   Content producer – Justine Barnes

•   Group account director – Eric Dunn

•   Account executive – Nick Gustafson

•   Studio artist – Shannon Burns

Tahoe South

•   Executive director, LTVA – Carol Chaplin

Illustration

•   Illustrator – Kustaa Saski

Photography

•   Photographer – Russie Sanders

•   Stock photography – Getty Images, Shutterstock

 

Tahoe South
Team Summer

Digital credits

Duncan/Channon

•   Creative director – Anne Elisco-Lemme

•   Copywriter – Jessea Hankins

•   Art director – Lindsey Butterwick

•   Digital producer – Jackie Brito

•   Group account director – Eric Dunn

•   Account executive – Nick Gustafson

Tahoe South

•   Executive director, LTVA – Carol Chaplin

Developer

•   Development company – Flashtalking