Austin, Texas-based “engagement agency” Drumroll is growing.
This week, Drumroll announced the acquisition of 2mrw, a small New York-based branded content marketing shop. 2mrw co-founder and CEO, John McGarry (you may have heard of his father, mcgarrybowen co-founder John P. McGarry) will become Drumroll’s chief growth officer and lead its New York City office. McGarry will be tasked with leading East Coast activities as well as agency growth and expansion.
Before co-founding 2mrw in 2014, McGarry founded and built up mcgarrybowen’s digital practice as partner, chief digital officer, working with clients including Verizon, Kraft, Reebok, United Airlines, Century 21, Marriott International, Chevron, Dr. Pepper Snapple Group, Century 21, Sears, Sharp, Purina and Crayola. This growth grew the practice from infancy to over 300 Earlier in his career he served as managing director, vice president, client service at T3, where he worked with Drumroll co-founder, CEO and CCO Kirk Drummond.
“We’re excited to kick off the new year with an expansion of both leadership and our national footprint. John’s experience is a perfect complement to our engagement philosophy and focus on creating amazing brand moments that break through the noise,” Drummond said in a statement. “Having worked with John before, I’ve seen firsthand his ability to work collaboratively with clients and teams to create new opportunities to reach and inspire audiences into action.”
“I am thrilled to join Drumroll and help continue the momentum of architecting powerful brand experiences that take advantage of today’s media landscape,” McGarry added. “They are an incredibly talented group with a unique perspective and ability.”
Patrick Coffee contributed to this story.