Droga5 reveals Motorola’s new entry-level smartphone, the Moto E, in an imaginative and inventive 60-second spot.
The spot, entitled “Meet Moto E,” utilizes time lapse footage to show the phone’s durability, while also communicating a host of other features, during a three second free fall during which the phone takes a wealth of abuse. Moto E runs around $130 and, as Adweek puts it, “isn’t going to win over gadget gurus looking for power and superlative specs.” So Droga5 markets the phone as a durable option with a long-lasting battery and enough features to please the consumer who’s just looking for an everyday phone that won’t break down or break the bank. Droga5 was able to accomplish this, with help from production company 1stAveMachine, while also crafting a fun, visually impressive ad with excellent attention to detail that makes the phone look good by association. Stick around for credits and behind-the-scenes footage after the jump.
Credits:
Client: Motorola
Agency: Droga5
Executive Creative Director: Neil Heymann
Art Director: Andrew Wilcox
Copywriter: Mike Felix
Executive Producer: Matt Nowack
Production: 1stAveMachine
Director: Tomi Dieguez
Editor: Bill Saunders
Color Grade: Seth Ricart
Audio Postproduction: Heard City
Music Composition: Q Department