We are thankfully NOT experts in account management or client relations, but as viewers we appreciate a company that can have a laugh at its own expense.
For that reason, we were drawn to Droga5’s newest campaign for client Motorola, created to promote the company’s new “smart watch” line.
The first in a series of six sets the tone: playing on the “artistry” so common in timepiece ads with a bit of fleshy chat-bombing:
Five more in the same vein after the jump.
Next, the tale of a businessman and his passion for Southwestern cuisine:
Your Hilton-esque party girl:
A not-so-lonely golfer:
…and a couple interrupted in the heat of Facebook:
The latest spot (and our personal favorite) involves an architect with a swiping habit:
The work isn’t not quite as elaborate as Droga5’s last smartphone campaign, but the point couldn’t be clearer: they’ve touched on almost every relevant demographic in two minutes.
The campaign’s director told Digiday that the agency aimed to position the watch a bit closer to “real people.” And while the ads highlight the very reasons that we, as consumers, have no interest in smart watches, they’re far less annoying than anything by Seiko.
Advertising Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Director: David Gibson
Creative Director: Nathan Lennon
Creative: Bryan Stokely
Creative: Martins Zelcs
Creative: Spencer LaVallee
Creative Mutant: Jen Lu
Designer: Mark Yoon
Executive Producer: Matt Nowak
Production Business Manager: Librado Sanchez
Global Business Director: Bryan Yasko
Account Director: Brian D’Entremont
Account Manager: Kate Behne
Associate Account Manager: Lucie Kittel
Group Brand Strategy Director: David Gonzales
Brand Strategy Director: Dan Wilkos
Communications Strategist: Elsa Stahura
Production Company: Believe Media
Director: Floria Sigismondi
Executive Producer: Liz Silver
Executive Producer: Luke Thornton
Executive Producer: Jannie McInnes
Head of Production: Vitaly Kashman
Producer: Oualid Mouaness
Editorial: Cutting Room
Editor: Chuck Willis
Executive Producer: Melissa Lubin
Color: The Mill
Finishing/FX: Light of Day
Audio Post: Heard City
Music: Barking Owl