Droga5 Launches International Women’s Day Extension of ‘The Truth Is Hard’ for The New York Times

By Erik Oster Comment

Droga5 launched the latest extension of its “The Truth is Hard” campaign for The New York Times with a spot released for International Women’s Day.

“Shining a Light on Women’s Rights” focuses on the publication’s coverage of various women’s rights issues around the globe. Continuing the minimalist approach of previous ads, it does this via lines from The New York Times stories reporting on events in places such as Tehran, Mexico City and Lansing, Michigan.

At its conclusion, the spot zooms out to reveal the full series of articles, followed by a single story being read on mobile. The line “The truth will not be overlooked” then appears onscreen, followed by “The truth connects us” and “The truth has a voice.”

The spot follows The New York Times confirming that it will continue working with Droga5 after the agency fired former chief creative officer Ted Royer, citing a commitment to “maintaining a safe and inclusive environment for all our employees,” shortly after placing him on leave and launching an investigation.

“As we have seen repeatedly, the issue of appropriate workplace conduct has impacted most industries and we were very concerned when Droga let us know this news. Based on what we know now, we’re comfortable continuing to work with our team there,” New York Times spokesperson Eileen Murphy said in a statement at the time.

Droga5 London then abruptly parted ways with executive creative director Rick Dodds nearly a month ago. Later last month, Droga5 went through a round of layoffs at its New York headquarters that impacted around five percent of its staff.

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