The decision engine from Microsoft we all know as Bing along with Droga5 are launching a multi-platform search experience and interactive game that’s tied to Jay-Z’s upcoming memoir, Decoded. If fans of the music mogul can step away from Google for a sec, they can now use Bing and decide how to find the very locations that inspired the Hova’s lyrics.
The online experience utilizes multiple facets of Bing, including Bing Maps and Bing Entertainment, to give fans full access to the stories behind Jay-Z’s songs. Over the course of a month, fans will come together as a community to compile Decoded online before it hits bookshelves.
Ads for Decoded have been placed on 600 unique traditional, nontraditional and digital advertising placements (comprised of pages from the book) in 15 cities around the world. As an added bonus, every participant will be entered into a contest for a grand prize that will send one fan to see Jay-Z and Coldplay at their Las Vegas concert on New Year’s Eve.
Decoded, which lands in stores November 16, is being released by Spiegel & Grau, an imprint of Random House Publishing Group.
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