UPDATE: This campaign could have been inspired by the real-life “Jessie’s Deli” stunt pulled by agency bros Tommy Noonan and Doug Cameron back in 2015. The world may never know.
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Today in Campaigns We Missed, Droga5 dropped all pretenses and budgets to make this spoof for client Sprint.
It’s all a joke on how Verizon’s unlimited data plan costs twice as much as Sprint’s, and it plays on the dollar store, which is obviously a fixture in New York or any other sizable city.
The spot is worth watching just to see an old white man say “bae.” Is this the new grannies dancing to hip hop?
Here’s the IRL version.
Feeling like we were very close to a “merits of capitalism vs. democratic socialism” debate there at the end. What say you, prolific tweeters with roses in their bios???
Sprint is very much sticking to their “Verizon is more expensive” approach, as one can see in this next broadcast spot.
Kind of interesting how the lowest-ranked wireless company never mentions the quality of their service in marketing efforts…