Thirteen agencies and the Adcenter at Virginia Commonwealth University are ready to debut their efforts for The Tap Water Project kicked started by Droga5. The campaign benefits Unicef’s to provide clean drinking water to children in the third world. The campaign encourages diners at participating restaurants during the week of March 16 to donate $1 each time they order local tap water instead of bottled water. Last year, the effort raised $100,000.
Agencies included are: TBWA/Chiat/Day, Goodby, Silverstein & Partners,Hill, Holliday, Connors, Cosmopulos, Saatchi & Saatchi, Wieden & Kennedy, Trumpet, BDDO, Publicis West, and and… Hmm… we might be missing someone.Jeff Goodby said to The New York Times that: “The idea’s incredibly magnetic and deserves support, whoever came up with it.”
Uh, Jeff… we all know it was David Droga. It’s okay. You can give him some credit in the press without melting.
Goodby goes onto to get his dick back later in the article.
‘“You could quibble about the fickleness of advertising people when it comes to causes,” Mr. Goodby of Goodby, Silverstein said. “But you can’t argue with the amount of energy and time being put into this.”
Nor would Mr. Goodby argue about whether his agency ought to work so hard on an idea that originated someplace else.
“I know Droga will have to be my slave on some future project,” he said, laughing.’