I read in Brandweek that Campbell’s has finally realized the appropriate use for vegetables. They’re making a V8 soup line. Thank goodness they finally realized that no one wants to drink their veggies (unless they’re mixed with vodka).
It’s said to be a part of the Campbell’s Select Gold soup line that Campbell’s launched in 2005. Advertising for the new soup will start with tv commercials airing in September.
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This is the second time V8 has been given a makeover. Campbell’s introduced the V8 Splash fruit juice over 10 years ago and have had some success with that brand. The soups could prove to be just as successful.