DraftFCB folks may not be a big fan of AgencySpy, AdScam and maybe even Tribble namely because we (and our esteemed colleagues) have spent a lot of time dissecting the downfall of this once successful death star (SuperSpy strikes again).
And today is no different (thanks to Tribble for pointing us to the story):
“Luxury hotel group Dorchester Collection has appointed Draft FCB as its first advertising agency ahead of a celebrity-led campaign later this year.
AdvertisementDraft won the ($4 million USD) account after a three-way pitch against two undisclosed agencies. It has also appointed Initiative to handle media planning and buying.”
See the full story here.
By the way, that’s million, not billion. Congrats Draft! Give us a call, we’ll take you out for a beer and a slice of za. They’ll be splitting the rev with Initiative, which will be doing the media planning and buying.