When sex advice columnist and former victim of anti-gay bullying Dan Savage started his “It Gets Better” campaign to give optimism and hope to young homosexuals, he probably didn’t realize it would take off like it did. After numerous videos from celebrities and companies, “It Gets Better” is now making its way into the world of advertising, with DraftFCB employees sharing their own stories of high school persecution due to their sexual orientation.
Sure, it might be more significant for some to see Janet Jackson make an “It Gets Better” video, but what of those teenagers looking to one day in jump into the world of advertising and looking for gay heroes who have become success stories in their chosen field? That’s why this video is important, and that’s why having an agency rally around the cause can actually help emotionally distraught teens.
As one video participant says, “It gets better because you get to fall in love.” Sounds pretty good, no?