We’ve received confirmation that Jill Applebaum, who’s spent nearly two years at Draftfcb New York, is heading to JWT’s Big Apple hub. From what we’ve been told, Applebaum is starting her new gig as a creative director at JWT on Jan 2 (tipsters add that she’ll be working on Skinny Cow and Smirnoff North America among other accounts). During her time at DFCB NY, Applebaum not only helped lead creative on the SeaWorld business, but was also a CD on the agency’s notable work for Oreo including the “Pride Cookie” and its Wicked Witch of the West-styled Halloween effort, which earned some props from Buzzfeed.
According to those in the know, Applebaum will work at Draft NY through year’s end. Prior to joining said agency, Applebaum spent over a decade at Y&R/BrandBuzz, moving up from ACD to creative director and working with clients such as Burt’s Bees, Jaguar, Dymo, Sharpie and LG. During her career, the creative vet also spent time at DMB&B and Ogilvy.