As with any major account loss, you could tell that this was coming. After losing longtime client MillerCoors just a few weeks ago, Draftfcb Chicago has begun cutting staff this morning according to sources familiar with the matter. From what we’ve been told, the agency is “surprised and disappointed by MillerCoors’ decision to move their business elsewhere” and as a result, had “to say good-bye to some very good people.”
Our sources say that roughly five percent of the Chicago office, or one percent of Draft’s U.S. network, has been affected across “a variety of functions and levels.” Tipsters, though, are giving us higher numbers (as usual), but our sources familiar with the matter that the number is around 40. We’ll keep you posted as things develop.