Now that it’s got its CCO situation seemingly figured out in Chicago and San Francisco, Draftfcb is turning its focus to other senior-level positions as the agency network has now promoted its New York chief strategy officer Vita Harris to global CSO, which is a new position within the global network. A 15-year Draft veteran who served as EVP/director of Insights in New York prior to the FCB merger in 2006, Harris was named an AAF ADCOLOR “Legend” in 2010 for her contributions to the industry.
Harris, who originally joined Draft in 1996 from N.W. Ayer & Partners, has also worked at the likes of Ted Bates and Saatchi & Saatchi during her 25-year career. In a statement, Draftfcb CEO/president Laurence Boschetto speaks highly of the new global CSO, saying, “Vita has had a profound impact on our entire network thanks to her leadership role in the seamless integration of research and strategic planning into our core processes.”
Replacing Harris as Draftfcb NY CSO is Sara Bamber, formerly head of planning at Anomaly and most recently global head of strategy for Coca-Cola at SapientNitro.