Draftcb, the agency behind the “Ship My Pants” spot, continue their trend of employing off-the-wall humor in their campaign for Kmart.
In their latest spot, “Boardroom,” a boss asks a room full of evil workers — including Genghis Khan and Satan — for evil ideas to make layaway “as inconvenient as possible.” Genghis Khan suggests blackout dates, Satan offers up limitations like no clothes, and “Guy Who Always Takes the Last Donut” comes up with in-store only. The meeting is interrupted when a nun walks in, to which the boss running the meeting calmly replies “I believe we have the room until 11:30, sister.” I’m not quite sure why the nun is so unfazed upon seeing Satan in the flesh. You’d think she’d attempt to throw some holy water at him or something, at least. The spot ends by informing viewers of Kmarts “Shop Your Way” layaway policy — basically the opposite of all the evil ideas thrown out at the board meeting.
“Boardroom” is worth a quick chuckle, even if it’s not quite as funny as the “Ship My Pants” spot, and should gain Kmart some visibility. And we all know Kmart needs all the help it can get. Maybe that nun can pray for them, too.