Six months after we reported that everyone from Arnold to DDB Chicago to McCann dropped out of the AutoZone pitch due in large part to the brand’s lofty demands during the pitch, it looks like the auto parts chain has finally found its ideal agency partner in Doner.
AutoZone VP, marketing Lisa Kranc made the announce today, saying, “Doner brought us an expansive POV for the brand, one that honors where we’ve been and blazes a trail for the future. Their unique take on how to support our retail and commercial businesses was smart, innovative and will help take us to the next level.”
According to camp Doner, it can serve as a better creative AOR for clients like AutoZone because of its three “Eco” structure which “is populated by creative staff capable of generating and producing ideas on all levels of modern communication and social activity.” We’ll take their word for it for now.