Six months after Campbell Ewald vet Craig Conrad left for Doner to serve as EVP, brand leader, another C-E exec, Tena Hermance, has followed suit and made the move from Warren to Southfield, MI. By joining Doner as SVP, brand leader, Hermance actually marks her second tour of duty at the agency, having first signed on in 1991 as an account executive.
During her first stint at Doner, Hermance played a role in helping the agency win Mazda and was part of the team that launched the initial campaigns for the automaker. While at Campbell-Ewald, meanwhile, Hermance held the title of VP, management supervisor on the General Motors CRM business as well as the U.S. Navy and National Flight Academy accounts. Now, in her new role at Doner, Hermance will be responsible for direct response brand positioning and strategic planning across several agency accounts and will also have a hand in new biz dev.