We can’t help but be reminded of the cinematic masterpiece Kindergarten Cop when watching this new Domino’s ad from CP+B, which picks a different kind of focus group altogether for its new campaign. The new spot promotes the pizza chain’s specialty deal and thankfully there are no dairy farm-related hijinks involved. However, um, cheesy you think the campaign is, it seems like Crispin’s efforts are paying off as Domino’s hit a new 52-week high on the stock market today. Hooray? Credits after the jump.
PARTNER / WORLD WIDE CHIEF CREATIVE OFFICER: Rob Reilly
VP, GROUP CREATIVE DIRECTOR(s): Tony Calcao
VP, CREATIVE DIRECTOR(s): Craig Miller
CREATIVE DIRECTOR(s): John Kieselhorst
ASSOCIATE CREATIVE DIRECTOR(s): Tim Eger
ASSOCIATE CREATIVE DIRECTOR(s): Sean Smith
COPYWRITER: Matthew Clark
ART DIRECTOR: Yelan Tong
SENIOR INTEGRATED PRODUCER: Julie Vosburgh
JUNIOR INTEGRATED PRODUCER: Dustin Freeman
PRODUCTION COMPANY & CITY: Third Street Mining Company, Los Angeles
DIRECTOR: Neil Tardio
EXECUTIVE PRODUCER (PRODUCTION CO): John LaChapelle
PRODUCER (PRODUCTION CO): Bridgitte Pugh
PRODUCTION SUPERVISOR (PRODUCTION CO): Andrew Kusmierz
POST PRODUCTION & CITY: Method, Santa Monica
PRODUCER: Robert Owens
FLAME ARTIST: Claus Hansen
EDITORIAL COMPANY & CITY: Number Six, Santa Monica, CA
EXECUTIVE PRODUCER: Crissy DeSimone
EDITOR: James Duffy
MUSIC COMPANY & CITY: Black Iris, Richmond, VA
PRODUCER: Jeff Carver
SOUND DESIGN/Mixing COMPANY & CITY: Lime Studios, Santa Monica, CA
SOUND DESIGNER/MIXER: Sam Casas
PRODUCER: Jessica Locke
Telecine : CO3 Santa Monica, CA
Producer: Matt Moran
Colorist : Siggy Ferstl