If only we had the budget to do this with our comment thread. Today, Domino’s has unveiled a 4,630-square-foot billboard in the heart of Times Square that will feature good, bad and neutral (what about ugly?) customer comments derived from the pizza chain’s online ordering Tracker. The feedback, which we’re assuming will be sanitized for the tourist-y Times Square crowd, will be posted by Domino’s at various times throughout the day (don’t envy that job) and through August 23. The OOH effort, created by CP+B of course, also lets customers post photos and if your comment runs on the billboard, you’ll get a link to a video clip of it to treasure forever.
In addition to the Times Square launch, CP+B also created a complementary TV spot that highlights the Tracker and stars real, New York-based Domino’s managers. You can peep it after the jump.