DNA Partners with Hilly Reps for Midwest Representation

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By Erik Oster Comment

Sonia_Hillary11Production house DNA has partnered with full service TV commercial representation company Hilly Reps for midwest representation.

“Working with Hilly Reps offers a huge advantage for our sales team,” explains DNA executive producer Patricia Judice. “We’re excited to work with people who not only understand our needs, but who also have a solid understanding of what happens on the content creation and direction side.”

The Hilly Reps team is led by Hillary Herbst, who launched the firm in 1981, and Sonia Blum, a former agency account director at both FCB and Euro RSCG, and former director of business development for a local production company. Together, Herbst and Blum hope to lead their team to drive DNA’s sales “by pairing the studio’s all-star list of directors with a wide range of top-tier creative projects.”

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