Division of Labor Causes a Stir with Storefront ‘Ads’

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By Bob Marshall

Just months after McCann/Goodby alums Paul Hirsch and Josh Denberg struck out on their own to start San Francisco-based shop Division of Labor, the pair is drawing attention due to a group of posters displayed on the agency’s Sausalito storefront window, advertising such delicacies as “over-priced organic bananas,” “unnaturally shiny apples” and “mercury-tainted salmon steaks.” In a recent story that ran in the Marin Independent Journal, Denberg discussed the public reaction to the stunt, noting, “People come in and say, ‘That’s gross, who would eat mercury-tainted salmon?’ Well, I wouldn’t know, who would? People start talking about corn and that it can be genetically altered. It starts a discussion.”

Enlightened discussions or not, Denberg told us, “It’s pissed off a few people, but a lot of people seem to like it.” It’s definitely one way to get people talking about your new agency, whether or not the work already does it for you. See more signs on Division of Labor’s blog by clicking here.