Two weeks after we first reported that Brian DiLorenzo was leaving his EVP, director of integrated production post at BBDO and possibly heading to McCann, the latter agency has made it official that the exec is indeed joining its New York office as chief production officer. As a result, DiLorenzo, who will officially assume his post on October 17, is re-teaming with McCann New York/London chairman/CCO Linus Karlsson, who says in a statement, “On a personal note, this is a reunion for us and the result of a 10-year conversation and dream of working together again.” The pair worked together at Fallon in the late ’90s on accounts including Lee Jeans and Brawny.
While at Fallon, in fact, DiLorenzo also served as EP on the Titanium-winning “The Hire” online film series for BMW. During his five years at BBDO, meanwhile, he helped develop the HBO “Voyeur” and “Imagine” campaigns and worked on other accounts including AT&T, FedEx and Starbucks.