There were hints dropped about this during the time we were reporting about the major cuts at Digitas Health earlier this month, but now the agency has made it official that Alexandra von Plato and Michael du Toit have been promoted to global co-presidents of both Digitas Health and sister agency Razorfish Health. The pair will maintain their current positions as CCO and CMO, respectively, and now join Digitas/Razorfish Health’s new global executive team that includes CEO David Kramer, chief media officer Matt McNally and chief medical officer Dr. Michael Golub. As we mentioned in our layoffs post earlier this month, Digitas and Razorfish Health are the key elements of a new agency structure called “shared centers of excellence.”
As for the new co-presidents, von Plato has spent the last 12 years as CCO at Digitas/Razorfish Health while du Toit has worked at the sister shops since 2006. During his career, the latter has also worked at companies including Unilever and Glaxo as well as agencies such as Grey and BBDO.