DigitasLBi San Francisco has named a new creative lead, appointing Carlos Ricque as senior vice president, creative. Ricque will relocate from DigitasLBi’s New York office, where he has served as senior vice president, creative since arriving in June of 2014. He replaces Eric Dean, who recently left the advertising industry to become a ranch owner in Joshua Tree National Park.
Before joining DigitasLBi, Ricque spent three years at Moxie Interactive, as a group creative director and then executive creative director, followed by a little over a year as a freelance creative director/copywriter. Prior to joining Moxie, he spent four and a half years at Fitzgerald & Company, as vice president, group creative director and then co-CCO. That followed two years as an associate creative director with WestWayne and six years as a vice president, senior copywriter with BBDO. Over the course of his career, Ricque has worked with clients including Coca-Cola, Panama Tourism, Delta Airlines and Verizon.
“Coming off a Grand Prix at Cannes, Carlos has both the credentials and the passion to lead an office with a history of doing disruptive, award-winning work,” said Morgan Carroll, executive vice president, executive creative director, DigitasLBi Chicago & San Francisco. “He’s not only a genuine talent, he’s also one of the most genuine people I know. He’s the perfect fit for our San Francisco office—creatively and culturally.”