It looks like Puma is rounding out its agency roster as the German sports shoe/apparel brand has appointed DigitasLBi as its global digital agency. The news comes just two months after Puma selected JWT as its lead creative agency. As for the DigitasLBi appointment, we’ve been told that there was “a competitive review” (no names as of yet) for the business, which marks a new type of agency relationship for Puma.
In a statement, Remi Carlioz, Puma global head of digital marketing says, “DigitasLBi will have a crucial role in translating our new Forever Faster brand messaging into the digital world and building momentum in the lead-up to the consumer launch of our global Forever Faster brand campaign in the second half of 2014. An agile agency with a global reach, DigitasLBi brings a unique savvy thinking and creative, real-time marketing to the table and is a perfect fit to PUMA to help us re-establish our brand in the minds of our customers.”
DigitasLBi Boston will handle the Puma digital work, which includes development, leading/implementing global digital strategy, creative, analytics, social and community management, real-time marketing, as well as production and design for key digital campaigns and related marketing initiatives with global scale.