Global marketing and technology agency Digitas LBi has formed a digital media partnership with social relationship platform SocialFlow. The deal will see SocialFlow create tailored distribution solutions for DigitasLBi clients and create new advertising vehicles bringing together owned, earned, and paid content. SocialFlow’s “unique algorithm-based technology, which distributes content at the moment when audiences will be most receptive to it, will be available to DigitasLBi clients” as part of the agreement.
“We’re thrilled to be partnering with DigitasLBi on our first large-scale deal with an agency. This partnership puts a stake in the ground for the industry to stop talking about bringing together teams, budgets, and disciplines, and to start doing it,” said SocialFlow CEO, Jim Anderson. “By combining our technology with DigitasLBi’s integrated approach, we can deliver customized solutions that truly scale for some of the largest brands in the world.”