Green Bay Packers linebacker Clay Matthews stars in a new series of ads for GMC created by DigitasLBi.
The campaign, entitled “Draft Day 101″ sees Matthews giving tips to players in the 2014 NFL Draft, which ran from Thursday, May 8th through Saturday, May 10th. Matthews’ words of wisdom range from picking the right shoes to staying positive to proper handshake technique and calming nerves. For day one of the draft, Matthews not only shared the videos from his personal Twitter handle, but also took over @ThisisGMC to live Tweet the draft. DigitasLBi and GMC created seven videos, all of which are embedded in the playlist above. Hopefully the NFL’s 2014 draft picks were paying attention (and nobody wore sandals). Credits after the jump.
Chief Creative Officer: Robert Rizzo
Group Creative Director: Marc Gottesman
Art Director: James Reiley
Art Director: Matthew Keltz
Copywriter: Graham Shepherd
Copywriter: Ryan Besch
Executive Producer: Ben Raynes
Producer: Jonathan Tompkins
Account Supervisor: Kristen Ellison
Production Company: YayBig
Director: Sherwin Shilati
DP: James Laxton
Exec. Producer: Adam Hendricks