Digitas GCD Daggett Moves On

By Kiran Aditham 

After three years at Digitas, where she last served as VP/group creative director on the agency’s American Express account and helped win new biz including the likes of Mondelez, Kate Daggett has left to assume the ECD title at Tenthwave, a digital agency that houses offices from NYC to Dallas to San Francisco.

According to one seemingly despondent tipster, “She was at Digitas for three years and was the heart and soul of the agency. She brought life, positivity and vibrancy to an otherwise highly competitive and depressing office. There were actual tears from both clients and the team when she left.” Don’t know if we’ll garner the same kind of emotion if and when we do the same thing, but during her career, Daggett has also worked as a creative director at the likes of TBWA\Chiat\Day and Agency.com. As for Tenthwave, the agency’s client roster includes heavy-hitters such as Google, Facebook, eBay, Duncan Hines and Skype.

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