This slipped through the cracks last week, but we figured it’s worth mentioning that Ashish Verma, who previously led creative on all things Pfizer at Digitas Health, has joined up with research/strategy/design consultancy Kelton Global as managing director of its New York office. If you recall, Verma left Digitas Health last December after spending six years at the agency and most recently serving as SVP/creative director.
Now at Kelton, Verma will oversee innovation strategy and design consulting for Kelton’s East Coast clients (you can check out a list of case studies here if interested). Regarding the new hire, Kelton CEO Tom Bernthal says in a statement, “Ashish has that rare mix of creativity, marketing savvy, and leadership that makes this a perfect match. With our consumer insights platform, we believe we’re now uniquely positioned to develop strategies for clients that keep their customers at the center of their innovation and design efforts.”