Vegas Strip institution The Mirage has found a new agency ally in David&Goliath, which was awarded AOR duties for the hotel/casino following a review (sources familiar with the matter tell us that five agencies participated in all). The El Segundo, CA-based D&G has seemingly been busy in the past few months, having worked on the Universal Studios/Transformers stunt at Staples Center and most recently, the series of amusing spots for NFL Media. Now, with the Mirage, D&G will lead creative for traditional and digital media (as you do), with the first work expected to launch for the brand in Q3 this year.
In a statement, Mirage president/COO Felix Rappaport says, “Following an intensive process, we are thrilled to have chosen David&Goliath, a progressive and innovative agency to work with us in strategically building relevant brand connections for the modern consumer mindset.”
David&Goliath replaces Vegas shop B&P Advertising on the Mirage account.