Earlier this month, we shared Deutsch LA’s debut “Old Wives Tales” spot for Volkswagen, which aims to dispel diesel myths for the Passat TDI with a group of feisty old ladies (actually real-life siblings the Golden Sisters).
That campaign has now ballooned to four 30-second spots, each featuring the Golden Sisters and a different “Diesel Old Wives Tale.” And the most recent addition, “Stinky” (featured above) just may be the highlight. When one of the ladies blames the diesel engine for a foul odor, another points out that diesel no longer smells and they soon discover that the true source of the stench is a (rather ugly) dog named Tuna. Other spots see the ladies tackling misconceptions such as engine noise and the difficulty of finding diesel at gas stations.
Credits:
Client: Volkswagen
Agency: Deutsch LA
Chief Creative Officer: Pete Favat
Chief Digital Officer: Winston Binch
Executive Creative Director: Todd Riddle
Digital Executive Creative Director: Jerome Austria
Group Creative Directors: Heath Pochucha, Tom Pettus
Art Director: Alice Blastorah
Copywriters: Shiran Teitelbaum, William Sawyer
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Erik Press
Integrated Producer: Win Bates
Group Account Directors: Tom Else, Monica Jungbeck
Account Director: Alex Gross
Account Supervisor: Aleks Rzeznik
Account Executive: Ashley Broughman
Director of Product Information: Jason Clark
Product Information Supervisor: Eddie Chae
Chief Strategy Officer: Colin Drummond
Senior Digital Strategist: Brendon Volpe
Group Planning Director: Susie Lyons
Director of Integrated Business Affairs: Abilino Guillermo
Group Director of Integrated Business Affairs: Gabriela Farias
Business Affairs Manager: Jade McAdams
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
Production Company: LMNO Productions
Director: Eric Schotz
Executive Producer: Ed Horwitz
Editing: Union Editorial
Editor: Paul Plew
Assistant Editor: Otto Mertins
President: Michael Raimondi
Senior Producer: Rob McCool
Postproduction, Sound Studio: Resolution
Producer: Logan Aires
Mixer: Milos Zivkovic